The Yellow Happy Triangle

I've seen YACHT before. I've heard YACHT before. The more I read about and experience YACHT, the more I want to read about and experience YACHT.

I'm standing at the head of the crowd at the feet of the lead guitarist; he's well put-together with his slick grey shirt, plain grey pants, no belt and haircut that reminds me of a young David Byrne. Claire Evans peels off layers of a white suit jacket, to a white thigh-length skirt, to just a wifebeater and white spandex shorts. It perfectly compliments the angelic perception I have of her enlightened soul.



Most times I go to a show and perceive the band's stage visuals while sipping my greyhound and being crowded in with the occasional patchouli fellow or sweet-scented female. This time, my divine essence is tickled. Truly the experience of hearing Yacht both in melody and in conversation conveys an embodiment of balancing subdued, Gaian worship with exercising group party yoga to advance human consciousness. At the show, Claire told me where their spiritual center is and now Marfa is my Mecca.

Which brings me to YACHT as a brand: human love and the pure, positive human experience. I can't think another appropriate word for it as the concept of a brand is fabricated, but YACHT's entire artistic vision is more of a discovery that they want to share in a focused manner with their audience. You could liken it to a religion but there is nothing overt or pressing about their message. Excerpt from their pamphlet "The Secret Teachings of the Mystery Lights" that I picked up from Jona Bechtolt himself:

Thankfully, the Universe need not be worshipped. The Universe is not self-conscious, not self-organized. It is merely an awesome extension of the space which we inhabit. We are part of its makeup as stars and planets are part of its makeup; if the Universe is infinite, then size becomes subjective. We are as relevant a part of it as anything else.

It may be difficult for you to picture yourself as an actual part of the Universe, to see your physical body as a visible nature through which the structure of countless waves of evolving life are unfolding their latent potentialities. But it is the case. Just as every cell in your body is an infinitesimal part of the system that is you, so you are an infinitesimal part of the system that is the Universe. And as we are part of all things, so we are capable of knowing all things.

Off their 7"...
YACHT - Dystopia
YACHT - Utopia

Experience them, travel to Marfa, and perpetuate positivity.